Writers: Using Giveaways to Build your Newsletter/Email List

One of the latest "trending" theories on book promotion is the idea of creating a newsletter/email list so that you can communicate directly with your fans. Part of the reason there's been a movement towards this is that Facebook and Twitter are so "busy" now. If you post on your own Facebook "like" page about 16% of your "fans" will see the post. You need to pay to "boost" the page to the rest of your followers (Clever move, Facebook). And I've seen numbers as low as (or even lower than) 5% of Twitter followers see a tweet. Like I said, it's busy out there.

So an email list is a way of reaching out directly to readers. And more writers are catching on to this (which is why there are so many pop-ups and email boxes on writer websites these days). I've experimented with pop up boxes on my website with some success. But you have to drive traffic to get sign ups and that can be difficult and time consuming. And frankly, I like writing books instead.

My most recent attempt is to use a giveaway to encourage fans (or potential fans) to sign up. With the generosity of my publisher, who gave me five "adventure" books to giveaway, I ran two contests. One was with Rafflecopter where people could enter to win but if they joined the email list they'd get an extra entry. I ended up with 88 entries.

I ran the exact same "Adventure" prize a few months later, but this time used the KingSumo Giveaway Plugin (on Wordpress). I had read a rather amazing (and somewhat alarming) account of one person using the app and getting 200,000 email addresses. Read it here. Of course, I didn't expect to get that many. The way KingSumo Giveaway works is that in order for people to enter for the prize they need to sign up to your newsletter. That's made clear on the contest rules, so it isn't a surprise when they get an email from you. And it's also made clear that they can unsubscribe at any time. The clever thing about KingSumo is that if someone enters the contest then they receive a special link that they can email, Facebook, or tweet. And if other people click on that link and enter the contest, the original entrant gets more entries (3 in the case of my last contest). It's a way to reward people for sharing the contest. In other contests every time you share it and more people enter then your odds of winning go down. This gives each entrant a way to stack the odds in their favour. And it can help build buzz about the contest.

The key is to pick a prize that will attract the type of people who would be interested in your writing. So I didn't give away a Cadillac. Or two hundred golden ducks. Instead I gave away the Adventure Prize Pack that you see above. 

And here were the results:

So 175 people entered. Because several of them shared that magic link there were 229 entries in total. And one person won (and I tell you, he was overjoyed!). I imported all of them into my newsletter list (I use Mailchimp) and ended up with 103 new subscribers (the other 72 were already subscribed). I sent them all a "hello" letter and explained that they were welcome to unsubscribe, but also mentioned how hilariously funny my Somewhat Clever Newsletter is (click here if you want to find out for yourself). Three people unsubscribed. Since my biggest month of signups was just under 100 people, this was a success in my books. 

One caveat, I did spend $75 on Facebook ads. So that cost, added to the cost of shipping books, makes this whole experiment about $100. Or a dollar per new subscriber. Next time I'll skip the ads and see what happens. (Actually speaking of next time; I am doing another giveaway at this moment: A Writing Critique Giveaway, contest ends April 8th, 2016).

Anyway, that was my experiment with KingSumo Giveaways. Thanks for tuning in!

Art

Pro Writing Critique Giveaway

Well, I'm giving away a writing critique session with moi. Yes, you could have my scribbles on your text! Just click the image above for more information. Or click here. Contest closes April 8th, 2016.

Best of luck!

Art

The Pressure of Being Creative

Sometimes being creative is not all it's cracked up to be. Often if I'm meeting someone new at a party or in line at the police station or at the supermarket the conversation invariably turns to: "What do you do for a living?" My answer: "I write books." If I'm not met with stunned silence (or even confusion) I will often get the next statement: "That must be so much fun!" And it is fun. Creating characters and wrapping stories around those characters has been my dream since I was sixteen. And since the age of thirty I've been living that dream (eighteen years and counting of living off my creativity). So, all things being equal, I have no right to complain.

And yet...  And yet... Yes, there is a pure joy to creating a book. Most of that joy is at the very beginning when you get that first idea for a novel (Something I call ohmygodofchoicethisisanamazingidea euphoria). The joy returns again about a year or two later when you are holding the book in your hands. In-between is the actual process of writing. The endless research. The first draft. The second draft.  The third draft. And fourth. The first public viewing for the editor. The edit letter that appears in a sheet of flame and burns your mistakes into your eyeballs. And so on. That is all part of the grunt work of writing and though it is not always joyful, I do enjoy it (if that makes any sense). I like the challenge.

But the pressure comes from different levels of the creative process. Can I solve this plot problem that I've created in the novel? Can I make this character more realistic? This situation? And those "small" questions lead to larger questions like does the book suck? And, if it doesn't, am I doing anything new with this book? Is it better than my last book? Have I improved as a storyteller? And, finally, will the book be a success?

That last one is important. Obviously you want your book to do the best it can. To find its place. Both in the minds of readers, but also it's great if the book finds a proper financial place. Success also means that it will earn back its advance and make more money so that more writing can be done. Often people get upset when we talk about artists and money as if the idea of cash being paid should never come into the creative equation. But, and this may surprise some people, writers need to eat. To drink. To see the latest Star Wars movie.

There is also the pressure of picking the right idea for the right reasons. I have a multitude of projects that are waiting in my "idea" bin but am constantly asking myself which one will both be pleasing to my creative side and commercial enough to add to the bank balance. Last year I released a graphic novel called Modo: Ember's End. It was a continuation of my The Hunchback Assignments series as a comic book. I chose to use crowdfunding to create the book because I wanted to test how this "new" way of getting ideas to paper worked. And on nearly every level the book was a success. Artistically, I was pleased with the story but especially pleased with Christopher Steininger's artwork (we had been talking about doing a graphic novel together for nearly ten years, so we finally fulfilled that dream). We raised over 20,000 dollars on Kickstarter and Indiegogo and received a $10,000 grant from Creative Saskatchewan. So again, the book was a success financially. Over 1000 copies have been sold around the world (we were/are hoping to find a publisher to do the softcover version, but so far have not been successful). The problem is that by the time all of the expenses were tallied (artwork, printing, shipping) my take of that money was around $4000. My best guesstimate at the time spent on the project is six months (that includes learning how to crowdfund, doing promotion, packaging, writing the script, etc.). Now in six months I can usually write a few drafts of a novel and could, in theory, make about ten times that amount for the book. So did I make the right choice to create the graphic novel? Artistically, yes. But my kid takes piano lessons and gym and...well you get the picture.

I don't have a list of five things to take the pressure off of you creatively (and I don't think pieces like this always need to come down to a fix). These words you've just read are an admission. And commiseration with those experiencing similar pressure in their lives (be it creative or otherwise).

And a chance to let off a little steam. Thanks for that.

Art

The Canadian Adventure Prize Pack Contest

Well, here it is! The Canadian Adventure Prize Pack. Trains! Zombies! Zeppelins! Magicians & Masterminds! My publisher, the honourable HarperCollins Canada, has generously offered this package of books to help promote my nearly famous newsletter. In order to win the amazingly adventurous books just enter here:

a Rafflecopter giveaway But if you want to double your chances of winning then sign up for my newsletter by pressing this magic button (there's also an option on the contest form above).

My gluten-free monthly newsletter is titled Arthur Slade's Somewhat Clever Newsletter. It's jammed packed with news, writing tips, humour, and lettuce and bacon. It has everything! And there's also a prize every month (because it's fun to give away things). The prizes range from author Skype visits to books to critiques, to....it's endless. As you can tell I have a lot of fun with it.

FYI:

The adventurous books are Zomboy by Richard Scrimger, Saving Houdini by Michael Redhill, Masterminds by Gordon Kormon, The Boundless by Kenneth Oppel and The Hunchback Assignments by some guy who writes things sometimes.

Have a gloriously adventurous day! Contest closes Oct. 31st, 2015.

And please feel free to use the share buttons below to let the world know about the contest.

See My Editor Tear My Work To Shreds

The Short version:

An author tries not to cry as he reads the "suggested" changes from his editor on the first page of his manuscript.

The Details

This is a page from my soon to be released book, Flickers. It's a novel set in Hollywood during the silent movie era. I've lost track of how many drafts I've done of this book. Let's just put it at more than ten and fewer than two hundred. And yet, there are still mistakes made. Places that can be cleaned up. Prose that can be un-purpled. And that's why we have editors (this post goes hand in hand with my "My Editor Says These Two Words I Use Make Kitties Cry" post).

The Edits

Just click on the image to make it bigger. Click a second time and it will grow even bigger. Click a third time and you'll be able to see the tear stains on the page.

All the best,

Art

Five Reasons To Go On A Writing Retreat

The short of it: A cookie stuffed author explains why going on a writing retreat is so very helpful to writing.

The long of it:

Recently, I went on a four-day retreat to St. Peter's Abbey. There were eight other writers participating in this escape from the world (or should I say escape into other worlds?). The abbey is in the middle of the prairie in Saskatchewan (which is in the middlish part of Canada). And there are cookies. Did I mention the cookies? It may seem odd that a full-time writer needs to get away, but sometimes it's necessary. Here are the five reasons why it's important to go on a retreat.

1. Clear Your Cluttered Mind The human brain collects tweets, Facebook posts, and Hollywood star "facts"  like lint. Sometimes you need to shake all of that lint off. Going to a different place allows you to concentrate on That Which Should Be Really Important Right Now: your writing. 2. To Have Someone Else Look After You Napoleon used to say, "an army marches on its stomach." But the truth is writers also write on their stomachs. In other words: we need to eat in order to write. And a retreat centre is there to feed your body. For example: at St. Peter's Abbey the meals are served at 8AM, 12PM & 5:30 PM. You walk down to the dining room, fill your plate, eat & return to your room to write or read more. My only worry was whether or not I might trip on the stairs in my hurry to get to the dining room. Of course, I highly recommend having scintillating talk with your fellow attendees during meal time. It's like dessert for the brain. 3. Get Away From Everything & Everyone Children are lovely. They make noise. Wives and husbands are lovely. They make lists. Lists get in the way of writing. By the time you've cut the lawn and cleaned the bunions you may not have energy to write. At a retreat no one asks you to cut the lawn (unless you're at a lawnmower's retreat). Your brain and your time become your own. 4. Get Something Done The great gift of a retreat is that there are giant big blocks of time to devote to your writing. Time to think slowly. Time to dive right into that project with your brain firing on all six cylinders. One of the advantages of being with a group of writers is it felt as if I had joined a hive of creativity. A quiet one, since there wasn't any noise in the halls other than the occasional tick tick tap of computer keyboards. But I knew they were working. So I wanted to do the same. 5. Get Something Done Did I mention this twice? Yes, it's that important. And getting something "done" doesn't necessarily mean writing 20,000 words in three days. It's more about getting all those proverbial ducks in a row so that when real life comes knocking you are ready to concentrate. I went with two goals in mind: an outline for a project and a head start on a rewrite of a fantasy novel. That uninterrupted time meant that I could figure out that the outline was going nowhere, so I just dove into starting the novel and then took the time to think clearly about my goals for the fantasy novel. The energy I gained from the retreat is carrying me deeper into these projects now that I'm back in real life.

Oh, and did I mention the cookies?

Art