A Decade of Dust

I apologize for the maudlin post but Dust has been out for ten years now. I launched the book on September 21st, 2001 in Saskatoon's Western Development Museum: 1910 Boomtown. It was the first time I'd launched in such a big and perfectly-themed venue (I wish I could find the pics but they are in storage somewhere). Here's a pic of the museum interior.

I honestly had no idea how successful the book would become and am still surprised by its reception. It went on to win several awards including:

*The 2001 Governor General's Award for Children's Literature *The 2001 Saskatchewan Book Award for Children's Literature *The 2002 Mr. Christie's Book Award (this came with $ and cookies. Mmm) *Nominated for a 2004 Edgar Award.

Here I am with Adrienne Clarkson, once the Governor General of Canada. She's presenting me with a leather-bound copy of DUST.

There are a few things you may not know about the novel. Here's the first draft of the Canadian cover:

And here's the original American cover:

The American version is about 5 pages longer. Because it came out in 2003 I was able to have one more crack at the book and I fine tuned it a bit more and added a few smaller scenes, including one at the end that helped explain the townspeople's reaction to their "forgetfulness" about their children disappearing. It's a particularly poignant scene.

There have now been 13 movie companies that have shown interest in the rights, including 4 major Hollywood studios. So far no one has come up with the money to make the movie (or pay off my mortgage).

Work on a graphic novel was started with Christopher Steininger but, as of yet, it has not been picked up by a publisher.

The book continues to be popular in Canada and I've received hundreds of emails and letters about it. It eventually went out of print in the U.S. and was never sold to any other countries.

With the advent of ebooks I was able to re-release the book in the US as an ebook (and in the U.K., too).

So it is good to have the book come back to life. It was briefly the #12 bestselling horror novel on Amazon U.S. and the #2 bestselling horror novel on Amazon UK. If only it would stay in those positions I could finance my own movie! : ) It has been rather fun for me to see the book gain a new readership.

So there you have it. A decade of Dust. Happy birthday! Here's to another ten years....

Art

How I Sold More Ebooks Than Stephen King (for 48 hours)

We interrupt regularly scheduled blogging for an ebook update. To my surprise and delight my epubbed novel

has shot up the Kindle charts in the US and UK and is outselling Stephen King. Yes, that Stephen King!

I blame him and Ray Bradbury for turning me into a writer (and Tolkien and Frank Herbert and...). I'll explain how the sales jump came about in a second, first a few braggardly details: Currently the book is #680 on the Kindle US store and #158 on Kindle UK. It has made several bestseller charts including #15 overall on the Kindle US  Horror charts and #4 in Children's Spine-Chilling Horror (who doesn't love chilling the spines of those children?). In the UK the numbers are even higher (it's a smaller market): #1 in Children's Horror and #2 in Horror overall.

Actually, that #1 spot deserves a graphic:

Now let me attempt to explain how it was achieved:

I sacrificed an organic carrot to the god of ebooks.

Oh, wait that's not it.  Dust has been for sale as an ebook since February and has once before briefly cracked the top 1000. At the start of September I priced the book at free (who can refuse free?) on iBooks as a brief promotion. This was discovered by Amazon (okay, I told them) and since they have a price matching clause in their epub agreement they matched the price. On iBooks I had given away about 5 free copies. Amazon Kindle beat that in the first five minutes.  In the course of a week I gave away about 8000 books on Amazon UK and 11000 on Amazon US (that's a swack load of free books). The book reached #32 on the US free charts and #5 on the UK free charts. For me it was free advertising (the vast majority who have downloaded a free book likely won't read it...assuming they're hoarders like me). More reviews began to appear within days on both websites. I changed the price of Dust to 1.49 on KindleUS (Dust had previously been .99 cents and not doing well, so I chose 1.49 because...well...because Seth Godin's book was 1.49 and it was in the top 10). Then I chose .99 for the UK price (I chose the .99 pence for the UK because most of their top 20 bestsellers were in that price range...I have to sell 2 ebooks to equal the royalty I receive on a paperback). I changed the price to $1.99 on iBooks (anyone bored of all these geeky details yet?) and emailed Amazon to let them know that the book was no longer free on their competition's website. They changed the book back to the prices I had chosen.

And, blammo (that's an official epub word for wow), it shot up the charts. A real chart? Sure, I've got a chart for you:

This is Dust's kindle sales in the US over the last month. The lower the number the better the sales. Like golf. But more literary. Dust started at #849 on AmazonUS paid 48 hours ago and #736 on Amazon UK and has been climbing ever since (warning here are even more geeky details: it takes about 67 copies sold in the space of 24 hours to climb from #849 to #700. To add more perspective Dust sold 48 copies last month...so that's more sales in a day than the book had all month). I don't know exactly why when it switched from free to paid status it ended up in such a good position on the charts. Is it because several people downloaded it accidentally thinking that it was free (Amazon does warn when a books price is changing)? Or is it some kind of magical algorithmic kindly thing? That part is beyond my limited IQ.

I don't expect this to last. I think Dust is successful because it has been on Amazon for over ten years in one format or another and has 20 reviews that average 4 stars. This lets prospective buyers know that it's a good gamble. I think that the fact that it's for young adults and doesn't have a romance angle or vampires, will limit the audience in the long run. I just want it to find its happy "sales" place.

And I'm enjoying the ebook ride right now. Go Dust go!

Best,

Art

The Brobdingnagian-sized Ebook update!

Yep, I'm going all literary with this update on my ebook sales. We all know from Gulliver's Travels that Brobdingnagian means giant-sized.* And this is a giant-sized report! Well, actually it's kind of small. It's more Lilliputian. But, really, who would click on a headline that says, "Author shouts out about lilliputian book sales!"? Anyway let's start with a chart!

Eeek! My sales have gone all Lilliputian! I was warned about the doldrums of August by other ebook publishers. Apparently sales do drop in August. Get off the beach and buy books everyone! Anyway, here are the numbers.

Feb 12 March 43 April 377 May 204 June 139 July 154 August 72

Abandon ship! That's it mateys, all hands off deck and swim for shore. Oh, wait there were some grand developments. I crossed the 1000 sales barrier. That's good.  And my little experiment last month of giving away this Norse horror book for free worked:

I gave away 7545 copies. But when I switched the book back to "paid" status Amazon's magical algorithms made it shoot up the charts and it sold 33 copies in two weeks (the highest it had averaged was 18 copies in a month). So there was some small immediate benefit to giving it away (plus it now has several new positive reviews). And I hope over time those 7500 readers will look kindly on the other books in the series.

Hey and there's other good news. I released The Hunchback Assignments  and The Dark Deeps in the UK.

That's one of the clever things about ebook publishing. My agent sold the rights to these books to several countries, but the UK hasn't picked it up yet. So, with the click of a button, I can invade the UK. My hope is to make a little noise over there. So far...3 copies sold! C'mon Britain, remember when we Canucks helped out with that Boer war thing? You can finally pay us back!

I am doing a few experiments at the UK amazon with free books...which I'll update at a later date (see, I'm trying to make this all sooo mysterious).

Overall, I had hoped to be further ahead in the ebook world after 7 months. I think the real test of this experiment will come over the next few months which are traditionally the busiest in book sales. And, as I've said before, every copy sold is a copy I wasn't selling before. All of these books were either out of print or not for sale in selected countries, so I'm making money on them now.

And someday that Brobdingnagian load of royalties will come my way, right Gulliver! Right?

Cheers,

Art

*next time you go to Starbucks refuse the Grande Latte and demand a Brobdingnagian latte. That'll shock their organic socks!

Faith: The Cornerstone of Writing

You must have faith.

That's the conclusion I've come to after all these years of writing. The cornerstone of becoming a writer and continuing on in this odd field is faith. By that I don't mean religious faith, but a personal faith. You must believe in your story. Believe that, with enough work, the words will take the proper shape and become a perfect (or as perfect as possible) story. Believe that each word, each sentence, each paragraph is getting you closer to your goals.  Believe that what you will create will be worth it in the end (that worth can be defined as making money or your actual happiness with your story).

This "literate" faith is what carried me through having my first six novels rejected by publishers. I certainly had my doubting moments (or even months) but after ten years of trying my first book was published. It was important to believe in what I was doing. I still need faith now--the act of beginning a novel is an act of absolute faith (perhaps even more so since I don't use outlines). The road does get rocky at times, either I can't solve a problem or a character goes off in a direction I don't expect, but I believe the answer will come. And so far it always has.

So have faith. The rest will fall into place after that.

Art

Darn! Writing Doesn't Get Easier

I don't want this to be a depressing post but writing doesn't get any easier. I've just sent off the first "readable" draft of my seventeenth published novel (tentatively titled The Hunchback Assignments 4: The Island of Doom) and the whole process from beginning to end was no less painless than writing my first published novel (I should add that I had six unpublished novels before that, too). I don't write any faster than I did before. My prose doesn't need any fewer drafts in order to be legible (or, Muse forbid, actually creative). Dreaming up new characters and wrestling with plot lines doesn't become any more straightforward (part of that may be that I have never done an outline and my process is to write a very quick and dirty draft of the novel then rewrite it, and rewrite it, and rewrite it).

So my conclusion is: this whole process isn't any easier. And that's a good thing. Yes, every once in a while whole sections of a novel will pour out and settle perfectly in place. But most of the time I'm hammering away at the stone to find the statue inside. What has changed over those estimated 1,115,000 words is that my intuition is more fine tuned. I tend to intuitively choose the interesting characters and plots that are right for the novel (which I was not doing with my unpublished novels). And the one thing that hasn't changed is that I still am engaged by the magic challenge of creating these new worlds and telling the stories about the people inside.

And isn't that what it's all about? *

Art

*oh, and it's about the money, too. It's always about the money. : )