How to Sell a Gazillion e-books (exaggeration free).

>Well, I'm reaching the last day of the 3rd month of my eBook experiment. Since mid-February I've released several of my out-of-print books and one selection of short stories as eBooks. Here they are below.

The books are available on Amazon, iBooks and Smashwords.
My total sales were as follows:
February: 21 copies
March: 51 copies
April: 368 copies

Because I like graphs, I'll put this one in to the left. It does make it rather clear that there has been a large growth in the number of sales. Part of that is due to the fact that there are now more books available for purchase. I'll break down the individual sales:

Dust:  397 copies

Draugr: 18 copies

Haunting of Drang: 9

Shades: 16

Tribes: 1

Of the sales 440 total sales, 419 come from Amazon, the rest are spread between iBooks and Smashwords.  Obviously DUST is the biggest seller and (sniff) poor TRIBES is the least (and always the last one picked for the eBook "baseball" team). The books that have sold more are the ones that have been out longer. The reason for DUST's sales though are twofold. One is that I dropped the price to 99 cents about mid-March (from $2.99). The second is that DUST was listed on Pixel of Ink, which is a website that lists low-priced and free books for Kindle owners. Dust had sold 16 or so copies in the space of a month and a half. And started to pick up a bit once I lowered the price, but really grew after the listing.

In fact I kept track of the daily sales starting April 1st when the book was listed:

April sales:

1st-80 copies (Pixel Ink listing)

2-10

3-5

4-5

5-5

6-42 (have no idea why it suddenly jumped up here or the next day)

7 -40

8-8 

9-7 

10-5 

11-6 

12-8 

13-6 

14-15 (Daily Cheap Reads listing)

15-9 

16-4 

17-6 

18-7 

19-6

20-9 

21-6 

22-2 

23-4

24-6 

25-22 (holiday monday sales)

26-9 

27-4

28-5

29-4

30-2 (so far)

So you can see that DUST, which used to average two or three sales a week has jumped to 6-10 copies a day. Obviously at 99 cents a copy (that's 35 cents for me), I'm not making a bundle (in fact only averaging about $3 a day or so). But my hope is that the book will continue to climb (even if it continues as this pace it will sell 4200 copies in a year's time). The more people who buy it the more it ends up in the "people who bought this also bought this" list. 

What the DUST buyers are Buying

Obviously the more times DUST is recommended the more times it has a chance to sell. At first I was going to leave the book at .99 cents for two months, but now I might wait until it has sold at least 1000 copies, just to see what kind of momentum it will gain from having so many recommendations. 

As far as my other books go I'll let them grow slowly. Draugr, The Haunting of Drang Island and (soon to be released) The Loki Wolf are more middle-grade novels, and I don't believe the market is that big for them yet. They're a long term investment. Shades is a collection of short stories and they tend not to sell as well (but I always have hope). For Tribes I bought an ad in Pixel of Ink to give the book a leg up because I believe the novel is attractive to both young adults and adults, and therefore has a wider audience for me to aim at. If only I'd put a vampire in the book! 

Which reminds me, I am considering writing a "direct-to-ebook" novel. Something short, snappy, and full of action and aimed at adults. I'd really like to test out everything I'm learning on a brand new project. Oh, but first I better finish writing the next book in The Hunchback Assignments.

Art

Uncle Ray Bradbury

When I was twelve years old, I first met Uncle Ray. I found him in the back of the grade seven classroom in a cardboard box. In that box were rough-edged paperbacks whose best days were far behind them. The book I picked up was The Martian Chronicles.  The cover was orange, the planet mars was in the background, and in the foreground was Ray Bradbury’s face, floating. Daring me to read it. Uncle Ray, as I would soon begin calling him.

I did read the book. And that book changed me. Oh, I had been altered by other books, but there was a deep hypnotism of the language. It wasn’t that I just HAD to read more. It wanted all his words, each avenue of thought, from invisible boys. And me, who never liked short stories could not stop from reading S is for Space and R is for Rocket.

I personally don’t know Ray Bradbury, and the way the world is, I likely won’t ever get the chance to meet him. Yet he is still a part of my family, if I were to put the tree up he would be alonside my other unlces. After all he has guided me.

One of the concepts in life is the whole idea of "paying it forward." In other words if someone helped you get into the position you are at in life today, then instead of paying them back you should pay it forward to the next generation. This happens a lot in writing. If I had to write up a thank you list it would be endless: my parents, teachers, other writers & fans who have dropped me notes of encouragement.

Canadian Cover

Ten years ago I dedicated my novel DUST to Ray Bradbury. Out of all the writers I've read, he is still the one I mark as being most influential in my choice of becoming a writer. The worlds he created made me want to create my own worlds. Each of his stories has been an inspiration to me. So as a thank you I sent him a copy of DUST, which is the most Ray Bradburyesque of my works. This is the letter I received in return:

It hangs on my wall as one of my prize possessions. I see it as a prime example of paying it forward. Bradbury must received hundreds if not thousands of similar requests and the fact that he took the time to reply (even being ill at the time) is very important. Anytime I reply to a fan letter or teach a writing class or answer a question from an up and coming writer, I remember Bradbury's gesture.

Art

Worldwide eRelease of TRIBES

Today I'm releasing the ebook of my novel TRIBES worldwide (except Canada*). It will be the fifth ebook of my backlist that I've released so far. To recap here are the others:

I've really enjoyed the challenge of understanding how to create and market ebooks and of working with the various distributors. On a "gee where is my career going" level, it has been an experience to reread these books from my past. Some are even as old as fourteen. I mean that's grade nine for Pete's sake!

TRIBES is a short novel, weighing in at a little over 25,000 words, but it is dense with ideas: evolution, big bang, first love, suicide, grad week shenanigans. I still remember writing a note to myself that went something like this: anthropological study of high school students big bang science stuff. That's about how much sense my notes make sometimes. But soon Percy the anthropologist wannabee was appearing on the page telling me all about his high school and the dangerous tribes that lurked inside it: The Lipstick and Hairspray tribe, The Hockey Tribe, The Gee-The-Seventies-Were-Great-Even-Though-I-Wasn't-Born-Yet Tribe.

If I am allowed to have favourites out of my sixteen novels, this one is near the top. I just loved the way Percy's mind worked, his obsessive and tragic need to catalogue every experience. On another level I had always hoped for more for this novel. Just before it was going to be released there was a real buzz about the book (Spike Lee's movie company came close to optioning it and selling it to Disney) and both my editor and agent felt the book would really make a splash. It did well, was nominated for several awards, and grew a following, but it never really knocked on the door of true success. That's why I'm happy to have it out there as an ebook. We all deserve a second chance. In fact I'm big on third chances, too.

And I must say I adore the new cover created by Christopher Steininger. I had absolute confidence in his skills to create a brilliant piece of artwork and he didn't disappoint.  

Just click here for the official TRIBES page.It is available on Kindle and iBooks (and soon B&N and Kobo) for the existentially low price of $2.99.

Art

*TRIBES. is not available in Canada at this point as an ebook, but is available in paper at fine bookstores everywhere.

Contest Winners

About every three to four months I send out a somewhat glib and perhaps funny newsletter about the "goings on" in my career. 

And I always, always have a contest where I give away stuff (because there should be some payoff for reading my newsletter). My latest contest had three giveaways. Here's the first one followed by some of the more creative answers:

1. For everyone. A free signed copy of Empire of Ruins. Just answer the question "What is the airspeed of an African pigeon?" Be creative.

"Hmmm hard to come up with airspeed of African pigeons as you don't specify if the pigeon is actually flying at the time or even if it is in the hold of a 747. I think I'll have to split the difference and say.... the envelope please... the envelope?... give me the damn envelope 156 ppm (pigeons per minute). Fast, I know but that's the best estimation." "Zero…NATO has put up a no-fly zone." "Depends how hard it farts. :)"

2. For teachers only. A Box of Tribes. That's right if you answer this question properly "What is 2 + 2 - 4=" you will receive a class set of TRIBES, my anthropogical study of high school in a novel.

"2+2-4=0" "0 - which happens to be the name of one of the characters in Holes - one of our other favourite books (after all of yours)."

3. For everyone. A free copy of the ebooks Draugr and Dust. Just answer the question, "how much wood does a virtual eChuck chuck?"

"Virtually all of them !!" "A virtual forest is chucked by the eChuck." "The amount of wood a virtual echuck chucks, if a virtual eChuck could chuck wood, would be however much wood a virtual echuck chucks, whenever a virtual echuck would chuck wood." The Winners were: 1. Cameron from Regina 2. Harriet from Winnipeg 3. Elizabeth from Calgary

See the fun we have with my eNewsletter? Feel welcome to join in the winnings and fun by signing up below:

Cheers, Art

The Haunting of Drang Island on iBooks

Please don't let the cover scare you. I apologize if it causes you to recoil in fear. I just want to let you know that the book is now available on iBooks all across the world:
Just click here for the links to download it to your iPod or iPad (and if you have an iPad2 I don't want to hear about how great it is, okay? Some of us are completely happy with our first generation iPads, okay! Hmmph! There's nothing wrong with being old you ageist, iPad1 prejudiced person). Oh, did that I speak that last bit out loud? Art

How to Write, Lose Weight, and make Millions (Update)

Tempo Fitness 611T

Way back a long, long time (and twenty or so pounds) ago I added a treadmill to my desk. In fact the date was Feb. 9th, 2009 if you want to read that original post. Since then I haven't looked back. I do have a newer treadmill (a Tempo Fitness 611T) which I bought for $400.00 from Canadian Tire (it was on sale). I removed the plastic tray and added a wooden desktop (see below). The console detached nicely and could be attached to the top of the desk for easy access to the controls.

As you can also see I bought a wall shelf and that's where my iMac sits (I highly recommend the 27 inch monitor, it's so much better for editing and gaming). I use a wireless mouse and keyboard, very handy. I usually walk about 1.6kph (or 1mph) a very leisurely pace (I did walk faster, but due to an old knee injury this is the only speed I can maintain without extra stress on ligaments and such). I know everyone always wonders about numbers with authors. How many copies did your book sell? How many fan letters do you get? How much do you weigh? Okay, no one has asked how much I weigh (they're so polite). 

But here are the numbers:

Total number of hours walking since Jan 2009: 1320 hours Total distance travelled: 2568.12 KM's (or 1595 miles) Total number of books written: 2 1/4 Average distance traveled (per day): 5.5 km's (3.4 miles) Average calories burned daily: 450

Yes, I do actually have a chart:

When I started I weighed 197 pounds (I feel odd about mentioning my weight, but I'm male so I'm allowed to... funny society we have, eh?). I've reached that goal a few times, but always bounced back up. In fact I have a graph (isn't this exciting?).

 

The graph shows a big loss of weight at the start, then a bounce upwards (which is entirely natural, the body goes into starvation mode after a weight loss and so you don't have to eat as much to gain weight). Generally where the graph is lower it was summertime, so I was more active and it went back up in the winter (the last spike is from a week at an all inclusive resort in Mexico...mmmm). I now think that my "natural" weight is somewhere around 182 pounds. I'm happy with that. I do eat more healthy (I'm a Nutrition Action fan), but I am known to "snack" far too often and I have KFC once a year. The nice thing about the treadmill desk is when I pick up a Coffee Crisp I can ask myself is this chocolate bar worth walking for an hour and a bit? The answer is always yes.

But more importantly, how has this affected my writing? I am much more alert, can write for a longer period of time, and one of the side affects of consistent exercise is that it fights off depression (which is something a good number of we writers seem to struggle with, especially since the invention of Amazon rankings). I don't sit in my office chair unless it's a task that demands I sit. If I'm not walking, I'm standing at my desk. In all I feel that the constant exercise has added to my ability to multi-task and tweet.

It doesn't do much for cardio, so I do use an exercise bike most mornings. And Tai Chi when I remember to.

There you go....the update! All written while I was walking.

Art